A confusing and unpleasant ad grabbed from my Facebook sidebar, this seems to be promoting love for single men with kids...but not single women with kids. Mothers need not apply.
I'm not a mother in search of a second chance at love, but if I were, I imagine this would feel a bit 'our kids are fine but yours aren't'. Basically it's a site looking for childless wanna-be stepmothers, which is perhaps a rather specialized demographic, and could be better targeted. Maybe a little truth in the ad copy would improve their chances? I suggest:
"Single dads seeking childless women to do the work of mothering without the credit; to take all the blame whenever anything goes wrong in the family, to worship at the shrine of The Mother of His Children without question, and to be the instant Bad Guy in any situation."
They might not get as many replies, but at least the ladies will know what they're in for.