Sure, laser removal has been around for a while, and the web abounds with tales of tattoo regret. This ad though (OK! Weekly, September 7, 2009) combines a dusty shame-based “tattoos lead to divorce” warning with a confessional style, an unspecified medical authority, a sketchy "device" and my all time favorite wacky advertising cosmetic ploy; the marriage of ancient secrets with modern science. Here they avoid labored descriptions and go straight for the punch with “state of the art, vintage technology”.
“Let them see YOU, not your TATTOO”
I’m Tina. "It all started when I walked down the aisle. The smirks; the giggles; the regret – the old tattoo from college sprawled across my back. Two years of my life getting ready for this very moment and all I felt was remorse. ‘My day’ ended up with a fight with my inlaws and then led to an ugly divorce soon after. I knew I should have removed the tattoo years ago, but didn’t know how…Well, I’m about to get married a second time, and I’m not making the same mistakes that I made in the past. Thank God for WreckingBalm © - it faded away my past quickly!”
Doc Sez: “Just 9 minutes every week and you’ll be on your way to ridding yourself of that unwanted tattoo! WreckingBalm © is a combination treatment using state-of-the-art, vintage technology, along with an FDA-approved, in-home tattoo removal device. Cleaner, healthier skin will be your new statement of identity without the funky bodyart regret. The best part about WreckingBalm © is you can try it RISK-FREE in your own home. It’s OK! Go ahead and get another tattoo – Your mistake is only skin deep…now you can correct it with WreckingBalm ©…Tina did!”